The term is named marketing mix because it suggest how a marketer mixes. In the recent times samsung electronics has proved itself to among the most noted brands in selling smart phones. The main justification for electrolux strategy would be electrolux is amalgamation of 3 companies, kelvinator, voltas and allwyn. Adapting mccarthys four ps for the twentyfirst century. As of 2020, there are several marketing strategies like productservice innovation, marketing investment, customer experience etc. Because of its presence in different product categories, samsung uses various pricing strategies. Would 125 l and 150 l models be an ideal choice to launch in rural market. Marketing mix of samsung 4ps of marketing mix of samsung. Marketing mix theoretical aspects margarita isoraite 1 1 department of international business, vilniaus kolegijauniversity applied sciences, lithuania doi. The purpose of this article to understand the marketing mix of the smartphone from consumers point of view, that is consumers expectations from a smartphone. Samsung mobile marketing plan by travis haycock on prezi. However, this report will be concentrating on the four core marketing mix elements of product, price, promotion and place. In the marketing mix of samsung, it is clear that samsung has an amazing product portfolio and at the same time has excellent pricing strategies.
Understanding the marketing mix of smartphone market from the. Mar 28, 2019 the marketing mix of samsung galaxy discusses the 4ps of samsung galaxy series, which was responsible for the brand building of samsung smartphones. The brand image driver for samsung are the samsung smartphones such as the samsung note series or the samsung galaxy series. Samsung follows marketing innovation strategy meaning apple has few. In return, customers of samsung have become very loyal, continue purchasing a variety of their products, and chose them over other competitors.
Samsung marketing samsung samsung electronics free 30. Marketing strategy and competitive positioning 6e deals with the process of developing and implementing a marketing strategy. Market segmentation and marketing mix of lg and samsung. Your marketing mix should be something you pay careful attention to because the success of your business depends on it. Samsung later developed smart led tv now renamed to samsung smart tv, which additionally supports downloaded apps. A report analysis on marketing plan of samsung galaxy s8. Oct 05, 2017 samsung 7ps of marketing places greater emphasis on product element of the marketing mix, compared to other elements such as process, people and physical evidence. Create marketing content that resonates with prezi video. Samsung marketing mix samsung 7ps of marketing research. Whether you are considering a new or existing offer, follow the steps below help you define and improve your marketing mix. The marketing professionals who shape and implement marketing strategy contribute directly to the economic wealth of a nation.
Apr 19, 2020 marketing mix of samsung analyses the brandcompany which covers 4ps product, price, place, promotion and explains the samsung marketing strategy. Marketing and the 7ps the national social marketing centre. Marketing begins with the very thought of the product. Oct 21, 2014 one of the major reason for samsungs success in indian market its effective distribution system and after sales service 6. Samsung marketing mix samsung 7ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. We can divide the pricing strategies and match it with the products that it is used for skimming price samsung s smart phones are one of the best in the market and are the market leader in terms of the features and usps that they provide. Product in marketing mix 1 galaxy note series 2 galaxy y series 3 galaxy s series 4 galaxy tab series 5 galaxy grand series. Marketing strategy of samsung in india submitted by pratyush singhal hons. Marketing strategy resource investments firm resources competitor resources customer willingness to pay good marketing strategies are based on resource advantages and the latter are created by speed or gambles.
Marketing mix is referred to as the controllable marketing tools through which a firm is able to produce a response for the targeted market. Pdf samsungs innovation strategy in smart phones market. Background of samsung electronics company marketing essay background of samsung electronics company marketing essay samsung electronics is a south korean. Samsung has launched a number of samsung galaxy series smart phones and tablets that include.
Marketing mix strategy is created using the 4ps of marketing product, place, price, promotion and 7ps in case of service physical evidence, people, process. The introduction of new products in the markets such as galaxy s series for the high end buyers and j series for the budget buyers, it has proved itself to be among the most diverse players in the mobile industry. Dec 04, 2017 samsung marketing mix samsung 7ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. The book focuses on competitive positioning at the heart of marketing strategy and includes indepth discussion of the processes used in marketing to achieve competitive advantage. Marketing mix of samsung analyses the brandcompany which covers 4ps product, price, place, promotion and explains the samsung marketing strategy. Samsung electronics products are designed in 6 global design centres and manufactured in 53 global production bases. Further marketing mix like price, promotion, product, place have a good way to reach the target market by the selecting of above marketing goals. It is considered the largest korean conglomerate and it is comprised of various subsidiaries and business affiliates most of them united under the brand of samsung. Product mix of samsung products lcd and led panels mobile phones. One of the major reason for samsung s success in indian market its effective distribution system and after sales service 6. Pdf background of samsung electronics company marketing. Product mix of samsung products lcd and led panels mobile phones semiconductors televisions others oled amoled 100. Swot analysis of samsungs marketing plan publish your. Sep 06, 2017 marketing mix for samsung galaxy smartphones product.
The app is designed to create mix of deliverables for marketing small business. Doc blackbook project on mcdonalds marketing 1 1 autosaved. The keyword o f place in marketing mix also refers to. Their skills attract and retain customers, build sales and generate profits which can then be reinvested as part of a cycle of prosperity. Samsung has been actively involved in sponsoring for various sorts activities and it has been associated with olympic games and asian games for many years. The marketing mix model can be used to help you decide how to take a new offer to market. Marketing mix of samsung galaxy, samsung galaxy marketing mix. Recommending a marketing mix for a product or service executive summary in this research, my main direction is analysis samsung galaxy rounds. Marketing mix of samsung samsung samsung electronics free. These variables are often referred to as the four ps. Marketing communications edinburgh business school. Marketing strategies of samsung linkedin slideshare. The term marketing mix is attributed to neil bordon.
The marketing mix is primarily made up of four variables, and they are product, place, price, and promotion. Galaxy note series, galaxy y series, galaxy s series, galaxy tab series and galaxy grand series. The major part of the present market of smart phones is dominated by the samsung galaxy series. In the marketing mix, price has its own place which. Apr 06, 2016 product promotion price 4ps in marketing place 10. Pdf the impact of marketing mix on customer satisfaction. Pdf on may 19, 2014, dimitri simonin and others published international strategy. The companys marketing mix is extremely diverse in all 4ps of marketing which has resulted in a great level of competitive advantage.
Samsung is a south korean multinational company that with its headquarters in samsung town in seoul. Marketing mix of samsung analyses the brandcompany which covers 4ps product, price, place, promotion. The marketing mix of product, price, promotion, and place was introduced to marketing education by e. Samsung marketing free download as powerpoint presentation. Both, creative products and excellent service delivery provide a very personalised customer service. Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market. Understanding the marketing mix of smartphone market from the consumer point of view rahul kumar singh, abhishek mittal, anvay pandey abstract. Understanding the marketing mix of smartphone market from. In the case of samsung, the tactics adopted to satisfy some of the marketing mix elements might be considered to be.
Marketing mix of samsung free download as word doc. Samsungs global marketing boss says innovation and a focus on emotionallydriven marketing has helped the brand bounce back following a difficult 2016. The strategy of samsung group find, read and cite all the research you need on researchgate. In 1983, samsung initiated its mobile telecommunications business, which it hoped would become the. But in todays present market scenario, a major part is dominated by the smartphones.
As a business manager, you determine how to use these variables to achieve your profit potential. Samsung came with some fancy mobile phones especially for girls and cheaper touch screen stylish phones so that everyone can enjoy touch screen. Samsung marketing mix 4ps samsung marketing strategy mba. Samsung has from tv sets to washing machines including laptops. Product, price, promotion and place these are four elements of the marketing mix. The constituents of marketing mix are said as marketing mix elements. Jun 29, 2019 marketing mix is a strategy which a company uses to formulate a productservice offering for its customers. Marketing mix of samsung understanding the 4ps of marketing mix of samsung not long ago, samsung wasnt as popular a brand as we know it today. These mnemonically easytoremember labels rapidly became the organizing structure for virtually all introductory marketing textbooks. Each element is also referred as mix, for example, product mix, price mix, promotion mix, and place mix.